Great Wall of China scene ThoughtBox Asia Soft Skills I Asia-Pacific I Future of Work HOME SERVICES Sakura blooming scene ThoughtBox Asia Business Operations. Cross-Cultural Insights. HOME SERVICES

cross-border, cross-cultural innovation

About ThoughtBox Asia

Soft Skills  Asia-Pacific • Future of Work 

After 40 years of enormous growth, the Asian region is now arguably the world’s new centre of commerce, home to 5 billion people, one-third of the global economy, two-thirds of global economic growth and 30 of the Fortune 100.

At the same time as this shift to Asia in the 21st century, the World Economic Forum describes the dawn of the 4th Industrial Revolution upon us as creating “a perfect storm of business model change in all industries, resulting in major disruptions to labour markets.” This will transform how and where we work and create new categories of jobs and required skills.

ThoughtBox Asia offers specialist Asia-focussed business operations advisory services, as well as cross-cultural innovation seminars, workshops, mentoring & coaching to enable clients to capitalise on new and emerging opportunities in the region. 


To thrive in today's global markets, to drive innovation and deliver superior outcomes, it is critical to embrace new perspectives and engage more broadly across the team and organisation, as well as more directly with regional customers and stakeholders.

Let's work together

About Founder & CEO

Santiago James Mateos Turner (B.Com, UNSW Business School) is a multilingual Australian entrepreneur passionate about leadership, communication and digital innovation in the Asia-Pacific region. He launched ThoughtBox Asia in 2019 after acquiring 10 years on-the-ground experience in China and Japan.

Since 2012, Santiago has delivered innovative web and digital marketing solutions in China and across Asia for clients such as Louis Vuitton, Swatch Group (Tissot, Rado, Omega, etc), Tourism Australia, Anantara Hotels, REA Group (News Corp) and 15+ leading research universities from the USA, UK, Australia, Canada, Europe & Asia.

Previously, Santiago worked for several Japanese government bodies in global communication, public relations and research roles, with a focus on tourism and investment promotion, education and cultural exchange, and mining & resources procurement strategy.

Speaking on Panel in Shanghai
ThoughtBox Asia Founder & CEO, Santiago James (far right), speaks about the "Future of Work" in Shanghai for the University of Technology - Sydney

Asia Insights